AdExchanger recent articles

Anthony Vargas

In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. The ...

Alyssa Boyle

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with ...

In a post-cookie world, retail media networks have the potential to be an important channel in a brand’s comprehensive advertising ...

Nate Neal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ...

Public investor Bill Ackman scooped 3.1 million Netflix shares, and Comcast will double its production budget for ...

Sarah Sluis

There are three sides to the Google antitrust story. There’s the original 242-page state-led lawsuit stuffed with allegations of ...

Allison Schiff

Google will starting testing its FLEDGE and Core Attribution reporting APIs in the Privacy Sandbox during the first half of this year ...

“TV is dead. Streaming is the future.” Chances are you’ve heard these statements – and neither of them is true, writes Chris ...

LG says it won't charge media buyers if their ads don't perform. Brian O’Kelley, AppNexus founder and programmatic ...

Anthony Vargas

With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless ...

Allison Schiff

Late last week, Google made its first legal move to try and get the Texas AG and state-led antitrust case tossed before it hits a ...

James Hercher

Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on ...

Just because an entry exists on sellers.json does not mean inventory is available to buyers, writes PubMatic's Eric ...

Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson ...

Alyssa Boyle

iSpot bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s ...

Allison Schiff

On Tuesday, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird ...

Allison Schiff

What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In ...

Axel Springer, the biggest German publisher, is petitioning the EU legislature to stop Google from removing third-party cookies in ...

Allison Schiff

What will be included in the CPRA implementation regs? The ad industry is anxiously awaiting the outcome, especially regarding the ...

Allison Schiff

What’s the point in running an ad on TV if no one’s watching? “Capturing attention is a big challenge on CTV,” says Fred ...

The Irish Council for Civil Liberties argues that IAB Europe’s Transparency and Consent Framework (TCF) cannot be reliably audited ...

James Hercher

Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. ...

Allison Schiff

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on ...

How is it that despite growth in data infrastructure, data systems and data experts, businesses still struggle to see clear ...

Nate Neal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ...

Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big Tech – and two new antitrust bills are ...

Allison Schiff

Privacy startup Caden has launched with $3.4 million in pre-seed funding from a roster of well-known investors, including Yahoo ...

Sarah Sluis

Are you ready for Google’s most recent legal drama? We cover the latest – and newly unredacted – eye-popping details from the ...

Alyssa Boyle

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the ...

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by ...

Apple's iOS 15.2 includes an App Privacy Report that shows which apps access users' data – and which third-party domains ...

Allison Schiff

Will these revelations actually change the way publishers and advertisers spend with Google, or is Google too ...

Anthony Vargas

IBM and the 4A’s released findings from a project that used the AI Fairness 360 toolkit to analyze data from The Ad Council’s ...

By Karim Rayes, chief product officer at Tremor International This article is sponsored by Tremor Video. For a long time, opacity ...

Allison Schiff

Rewards app Fetch is firing up its first-party data strategy with the hire of long-time Facebook vet David Sommer as its first-ever ...

Alyssa Boyle

Precise TV, a kid-safe contextual advertising platform for YouTube, is partnering with video data provider IRIS.TV to bring its ...

True data-driven marketing – as counterintuitive as it sounds – is not magic buttons. It’s people, writes Tinuiti's ...

Anthony Vargas

Sean Moriarty on why ecommerce is central to Leaf Group's philosophy, efforts to change the brand's perception and its ...

Microsoft announced a $69 billion deal for Activision Blizzard, which owns Call of Duty, World of Warcraft and King, the mobile studio ...

James Hercher

The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for handling ...

Allison Schiff

OpenX CEO John Gentry on why the company isn’t going public in 2022 and its recent COPPA settlement with the Federal Trade ...

Moving to attention in TV will create a smarter, more effective starting point for media mix, which can be calibrated with modeling ...

Here’s how marketers can take advantage of key trends shaping the the programmatic advertising landscape in 2022 and ...

Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel ...

Nate Neal

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This comic first ran in June ...

Allison Schiff

The state attorneys general-led antitrust lawsuit against Google over its advertising practices is like a picture slowly coming into ...

Allison Schiff

The new W3C Private Advertising Technology Community Group will incubate tech solutions that make online advertising work better ...

Data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping ...

Anthony Vargas

Newsweek CEO Dev Pragad attributes the publications audience and ad revenue growth since 2019 to a new OKR framework and a partnership ...

Nate Neal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ...

There hasn’t been a hit podcast in years, but is that actually so bad? And a law student won an appeal that blew up the 15-year-old ...

Sarah Sluis

If you’re looking ahead to what might happen in 2022, here are a few indicators of what’s to come: LUMA Partners’ 2021 market ...

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to ...

Anthony Vargas

The AI-powered software analyzes the characters and settings shown in ads, providing brands with concrete data they can use to act on ...

Alyssa Boyle

Representative TV audience measurement is increasingly centered around outcome-based optimization, tying impressions to real-world ...

The paid search startup Neeva launched its $5 per-month tier on Wednesday. Meanwhile, the CDP craze isn't slowing down anytime ...

James Hercher

The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries ...

Allison Schiff

Unbounce is buying analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their ...

Media owners today risk losing control of one of their most precious assets: all-important and essential contextual ...

Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data and IP addresses so that no company can ...

Alyssa Boyle

Voice assistant and smart TV startup Disruptel is aiming to bring contextual awareness to smart TVs with a product called Smart ...

Allison Schiff

Apple’s AppTrackingTransparency framework left the mobile ecosystem reeling – but the writing was on the wall, says AppsFlyer CEO ...

Change is coming to online identity, writes Anthony Katsur, CEO of the IAB Tech Lab. Resist the urge to plan based on hope or ...

Measuring the impact of journalism needs to go beyond the number of new newsletter subscribers; plus legacy TV networks pool ...

Allison Schiff

After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing ...

James Hercher

It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. AT&T ...

The CNIL fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept ...

Allison Schiff

Since 2019, NCMEC has been partnering with GSTV to display missing children posters on gas-pump screens across the ...

The customer data platform market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting to take ...

Nate Neal

Comic: New Year Identity ...

Advertisers have new cards to play in the push for interactive and accountable audio advertising. And the search market remains ...

James Hercher

It’s still early days for Instacart the company, and even more so for Instacart Advertising, its budding ads business. But Instacart ...

Sarah Sluis

Ad verification sprinted into 2022 with several notable deals. Human raised $100 million, and Integral Ad Science (IAS) snapped up ...

With millions of households tuning into live TV through CTVs, advertisers need to overcome the constraints that are holding them ...

Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon. Meanwhile, Google helped ...

Allison Schiff

Comscore plans to launch a cross-platform measurement suite that will eventually combine TV, connected TV, video, digital and social ...

Alyssa Boyle

NBCUniversal built a first-party identity platform that includes 150 million individual consumers to bolster its cross-platform ...

Allison Schiff

When it comes to brand safety and brand suitability, marketers often struggle to balance their priorities – and worthy content can ...

How can we recalibrate content rec to regain the trust of marketers and users while ensuring that publishers are optimizing their ...

Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re facing familiar issues when software ...

James Hercher

2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace. Last year, both Integral Ad ...

Allison Schiff

DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform ...

How will sophisticated 21st-century marketers operate? Let’s start by making future solutions better than the ones we’ve used in ...

Alyssa Boyle

The key to unlocking CTV ad dollars is uniting audience-based buying with the high-quality, engaging content that TV has traditionally ...

CTV ad dollars are expected to double by 2026, according to GroupM – which means ad tech firms could be looking to make ...

Brands need to discard their overly simplistic preconceptions and misconceptions so they can serve their audiences with the right ads ...

Anthony Vargas

Mergers and acquisitions, the pivot from third-party data and the rise of commerce-based business made headlines in 2021. Expect more ...

Salesforce and Oracle got a holiday gift from the Court of Amsterdam, which dismissed a lawsuit brought against them by The Privacy ...

Nate Neal

Comic: Starting Off ...

Allison Schiff

Here are the stories behind our top comics of 2021, from the end of last-click attribution to mega media mergers and the birds in ...

Sarah Sluis

One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen ...

James Hercher

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform ...

Allison Schiff

With third-party cookies going away and other identifiers getting harder to come by, the ad industry is madly angling for ...

Allison Schiff

On AdExchanger Talks in 2021, we spoke with three of the most important names in TV measurement: the CEOs of Nielsen, VideoAmp and ...

James Hercher

The past year may have seemed like 2020 redux. But in programmatic media, 2021 has brought a world of change. Ad tech and mobile ...

Nate Neal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... This classic comic first ran in ...

Premium publishers are some of the least compliant with Google’s Core Web Vitals, writes Alexander Azarov, CEO and founder of ...

Sarah Sluis

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms ...

Allison Schiff

SpringServe GM Joe Hirsch on CTV ad quality, the second wave of CTV ad servers and why the company continues to operate independently ...

Sarah Sluis

A lot happened in 2021. This episode of The Big Story tries to cover as much as possible about where we’ve been to prep for the year ...

Keeping Track Third-party trackers were hosed by GDPR, right? Perhaps not. A University of Oxford study found that third-party ...

James Hercher

When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s ...

The programmatic marketplace has become increasingly unwieldy and the challenge of identity resolution is real. That means curation is ...

Check Your Priors Advertisers look for in-markert or interested customers. But sometimes people need a push, not a nudge. Two ...

James Hercher

AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a ...

Nielsen ONE, now in the alpha stage, will measure the reach and frequency of ad campaigns with deduplicated audiences across ...

Allison Schiff

The CDP market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says BlueConic COO ...

The Trade Winds The balls keep bouncing for advertising lobbyists. Yesterday’s newsletter cited the IAB’s transition from ...

Sarah Sluis

Moving from safety to suitability really means moving from a broad definition of what is bad to a very specific definition of what is ...

James Hercher

The past year has seen a huge influx of consumer brands launching their own advertising businesses. Buy-now-pay-later service ...

A growing number of companies are working to assemble all the building blocks needed for converged TV audience ...

The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry ...

The TV measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for ...

As the CPRA tightens CCPA’s restrictions, are companies that process data for online behavioral advertising still considered ...

Allison Schiff

TextNow, a free text, voice and video calling app, is on track to hit $100 million in revenue this year – and most of that revenue ...

Nate Neal

It's a raft of publisher ...

That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an ...

Contextual intelligence specialist GumGum announced Thursday that it has acquired audience attention platform Playground ...

Kinesso, IPG’s marketing intelligence brand, developed nine APIs for its Kanvas Developer Toolset, the agency announced ...

Sarah Sluis

Vox Media buys Group Nine Media and Criteo buys IPONWEB in the same week. Both acquisitions are part of a strategy to find space ...

Allison Schiff

The IAB Tech Lab is still on the fence as to whether it should take on the administrator role for Unified ID 2.0. It's ...

James Hercher

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by ...

An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says ...

Publishers have been turning to M&A as a method to grow their audiences, increase their ad revenue and boost their valuation for ...

By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a ...

Allison Schiff

Privacy tech is having its smart-nerdy-girl-removes-her-glasses-and-is-suddenly-sexy moment. Whereas data privacy used to be an ...

Transparency and reporting for the sake of reporting isn't valuable. That's why it's time to start asking your ...

The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make, writes ...

Another Cook In The Kitchen The ecommerce-focused publisher Food52 has acquired Schoolhouse, a lighting and home goods company, for ...

Samsung Ads is adding to its AVOD toolkit with a platform that allows brands to buy media using their own first-party data ...

Allison Schiff

The pandemic tossed a curveball to the out-of-home advertising industry. Ad revenue plummeted. But “spending is definitely back,” ...

While it’s easy for marketers to fixate on Google’s threatened “cookiepocolypse,” being too hyper-focused on engagement ...

The Last Place You Search Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this ...

Allison Schiff

Meet analytics startup Convizit, which uses AI to contextualize web event data. There are a lot of problems with the current process, ...

Have you ever seen the same ad an ungodly number of times while watching your favorite programming? If so, you’re a victim of the ...

Future’s chief revenue officer for North America intros the Horizon ad unit and offers some insight into the state of the UK-based ...

Rules For Thee, Not For We Leaked emails reveal the horse trading between Microsoft and Apple to bring Xbox games to iPhones, The ...

Allison Schiff

Criteo CEO Megan Clarken and chief product officer Todd Parsons on the rationale behind the company's proposed $380 million ...

By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve ...

James Hercher

Learfield CMO Jennifer Davis talks about its data-driven operation and its plans to bring student athletes into sponsorship ...

Nate Neal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ...

Smash-And-Grab Ecommerce Retailers are petitioning Congress and attorneys general to strengthen laws targeting online marketplaces ...

Allison Schiff

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The ...

Sarah Sluis

There’s a point at which #adulting just becomes, well, being an adult. BuzzFeed made that transition when it went public this week, ...

Rest assured, if streamers can sell inventory in a scalable, targeted way, local advertising will finally take off, writes Bret Brase ...

Gannett’s president of sales development, Kelly Andresen, was promoted to president of USA TODAY, national sales, effective the ...

Play Nice Will they? Won’t they? They will. Roku is bringing YouTube TV back onto its devices after a monthslong clash with ...

James Hercher

Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries ...

Allison Schiff

Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led ...

By investing in contextual and privacy-compliant first-party data to combat ATT, publishers can offer a viable alternative solution ...

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