MarTech Today recent articles

Recent MarTech Today Articles

Henry Powderly

Plus privacy-focused changes from Google ...

Kim Davis

SAM relies heavily on customer reviews, managed through ...

William Terdoslavich

Digital marketing agencies weigh in on what to ...

Kim Davis

Plus, tech giants are now creator ...

Kim Davis

Plus updates to Oracle Subscription ...

Kim Davis

Plus updates to Oracle Subscription ...

Kim Davis

Plus a bounce back in ad sales for ...

George Nguyen

Other eatures include budget recommendations and Connect Audience ...

Chris Wood

Plus Taboola partners with Oracle Moat to add video performance metrics to its ...

Steve Petersen

Optimizing for MQLs, for example, can have big implications for downstream ...

Kim Davis

Please take our new survey on work ...

Chris Wood

Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and ...

Chris Wood

Plus, acquisition news from Sitecore, partnership news from ...

Pamela Parker

We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief ...

Kim Davis

And a call for session pitches for MarTech in the ...

Kim Davis

In-person will return, but the virtual genie can't be put back in the ...

Chris Wood

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC ...

Chris Wood

Plus, the future of email is ...

Kim Davis

Pega is supporting the work of citizen developers, while aiming to solve for the complexity that ...

Kim Davis

Plus, Forrester launches Forrester ...

Kim Davis

InsideView and DemandMatrix will be integrated into a broad B2B go-to-market ...

Scott Vaughan

In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing ...

Kim Davis

Plus, what does Twitter need to do for the market to like ...

Chris Wood

Plus, increased interest in premium ...

Kim Davis

Consumers now prefer virtual to real world window ...

Ryan Phelan

But bring the lessons learned over the last year with ...

Pamela Parker

Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ...

Kim Davis

Plus, what Apple's App Tracking Transparency means for ...

Kim Davis

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ...

Kim Davis

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the ...

Henry Powderly

But as employers once again allow staff to travel, professionals are also growing fonder of virtual ...

Kim Davis

By partnering with Compensate, the adtech platform is reducing its overall carbon ...

Kim Davis

Plus, the spotlight is back on the ...

Chris Wood

Digital ad verification platform Integral Ad Science (IAS) went through data from trillions of events in 20 countries to produce their ...

Chris Wood

Plus an SMB's CRM journey and missed opportunities to address climate ...

William Terdoslavich

In the first part of a two-part story, we look at the importance of visual story-telling in challenging ...

Chris Wood

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a ...

Kim Davis

CreativeX releases an analysis of over a quarter of a million ads in time for Earth ...

Kim Davis

Plus, operations, the state of video, and Outbrain's ...

Kim Davis

The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps ...

Chris Wood

Plus, uncovering recurrent CTV ad ...

Kim Davis

How CleanChoice Energy is using Braze to drive experiences that promote clean energy ...

Kim Davis

Plus, executives are craving social ...

Stacey Ackerman

It might be time to consider adopting a formal Definition of ...

Kim Davis

Plus protecting brand reputation on ...

Ryan Phelan

If your "reply-to" handling is automated, you might be missing an ...

Chris Wood

Plus Real Story Group's new martech vendor ...

William Terdoslavich

People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing ...

Kim Davis

Plus, who is your ideal MarTech keynote ...

Chris Wood

Plus news from Pinterest and ...

Steve Petersen

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one ...

Chris Wood

How marketers find the right solutions in disruptive ...

Kim Davis

Plus AI news from ...

Kim Davis

How to manage, enrich and diversity your talent ...

Kim Davis

Plus, does your martech measure ...

Kim Davis

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes ...

Chris Wood

Plus another partnership for Tru ...

Kim Davis

The partnership will give The Trade Desk access to Epsilon consumer ...

Kim Davis

Plus a survey reveals marketers switching to social and ...

Chris Wood

The home goods brand is combining product innovation with data-driven marketing to build on its D2C ...

Chris Wood

Plus news from Reputation, DeepIntent and ...

Chris Wood

Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share ...

Kim Davis

A new report identifies trends among customers that marketers should ...

Kim Davis

But the industry is are looking for other ways to reach ...

Kim Davis

Plus Automotive ads and news from Verizon ...

Kim Davis

Plus CCPA v. CDPA and 2020 v. 2021 in ...

Joe Stanganelli

What marketers and data processors need to know about the differences between these ...

Kim Davis

Plus, manufacturers shift their GTM ...

Kim Davis

A lot has changed over the last year, but how has that affected the martech ...

Kim Davis

Sobering data from a new Sitecore ...

Kim Davis

Plus being agile with your data ...

Kim Davis

Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison ...

Chris Wood

According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing ...

Kim Davis

Plus, virtual meeting best practices, and precision targeting of streaming ...

Kim Davis

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital ...

Chris Wood

TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer ...

Kim Davis

Plus what Gartner means by "ETA" and news from Verizon ...

William Terdoslavich

Tell the right story, and the customer will see themselves in your ...

Kim Davis

Plus, Gen X thrives in the digital ...

Joe Stanganelli

Shining a light on potential problems for Maryland's digital advertising tax ...

Kathy Bushman

Plus tips on effective ...

Kim Davis

A new product, Total Consumer Insights matches hundreds of signals to first-party data-based ...

Kim Davis

As buyers build their own journeys, B2B marketers are engaging further down the funnel than ...

Chris Wood

Plus tips on studying the ...

Steve Petersen

Asking what is and isn't martech leads to complex ...

Chris Wood

Red Hat's Joel Eaton helps marketing and sales teams protect their data ...

Kim Davis

Plus an AI-powered voice solution and the early bird specials for SMX ...

William Terdoslavich

Actionable insights into putting data-based narratives ...

Kim Davis

Plus, we're hiring an editor for MarTech ...

Henry Powderly

We’re specifically looking for an experienced journalist with either past experience on the beat or a deep curiosity for covering ...

Kim Davis

Websites remain central to the digital experience. Here's how to approach a ...

Kim Davis

Plus the latest ecommerce and social shopping stats and a new RevOps ...

Henry Powderly

Virtual or face-to-face events, plus ABM news from ...

Chris Wood

Actionable data storytelling strategies from Nancy Duarte at ...

Stacey Ackerman

How work gets delivered by different agile ...

Kim Davis

Marketing and sales will now be ablt to target campaigns at accounts, not just individual contacts at ...

Chris Wood

Plus, Anyword's performance-tracked ...

Kim Davis

How no code tools are a perfect fit for our digital working ...

Chris Wood

Marketers and customers are locked in a continuum of ongoing ...

Pamela Parker

Plus a deeper dive into CDPA and the importance of ad ...

Joe Stanganelli

A close look at Virginia's data privacy law reveals potential loopholes and regulatory ...

Chris Wood

Plus customer sentiment by ...

Kim Davis

Plus Stirista news and Pinterest ...

Scott Vaughan

ABM is a critical tool, but it's not necessarily the whole ...

Kathy Bushman

Plus, goodbye Bronto and ad spend during the year of ...

Chris Wood

IBM Watson's AI is powering and optimizing the ...

Kim Davis

Are smaller marketing automation providers doomed to ...

Chris Wood

Plus news from StitcherAds and ...

Pamela Parker

Plus local marketing ...

Kim Davis

Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of ...

Joe Stanganelli

The legislation will give Virginia consumers certain data privacy rights, but there are some curious ...

Kim Davis

And have you registered for MarTech ...

Ryan Phelan

If you're betting big on webinars or podcasts, make sure you can add value ...

Chris Wood

Plus, Merkle expands its tech ...

Chris Wood

With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based ...

Kathy Bushman

Plus Google's important identity ...

Mark Berns

The keys to successful corporate ...

George Nguyen

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target ...

Kim Davis

Acquisitions of Boxever and Four51 come two months after a big funding ...

Chris Wood

Good morning, Marketers, today I’m thinking about common goals. More than ever, marketing success extends to broader company goals. ...

Chris Wood

The quick service chain hits 20 million rewards customers, opens ...

Pamela Parker

Plus, the importance of the telephone and a look at search ad ...

William Terdoslavich

Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for ...

Kim Davis

Plus, Amazon ads, Zyp TV, privacy, and please ask MOPs before buying ...

Chris Wood

How the visual discovery platform is rethinking stories and ...

Meg Ryan

Plus regulatory moves in Australia and Virginia and a new video benchmarks ...

Lauren Donovan

Deliver exceptional digital experiences, streamline operations, and drive ...

Chris Wood

Plus, Yelp expands Waitlist for disrupted ...

Kim Davis

Plus Vendoo's approach to re-selling and changes to Google's Partner ...

Kim Davis

The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech ...

Meg Ryan

How Josh Dzime-Assison helped build a martech stack to support a new reselling ...

Kim Davis

Plus Forrester's latest CMS Wave and the Facebook ads ...

Steve Petersen

As long as they bring vision, commitment and orchestration to the tool ...

Kim Davis

Plus Australia v. Facebook and news from The Trade ...

Meg Ryan

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to ...

Kim Davis

Plus a question about sales ops, and news from Shopify and ...

Chris Wood

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and ...

Kim Davis

Meanwhile, physical giant Walmart reports disappointing ...

Kim Davis

Plus, consumers are looking for reassurance and ...

Stacey Ackerman

Actionable advice on how to get the best out of your agile ...

Kim Davis

Plus, how Vevo is using AI to match ads to ...

Kim Davis

Plus LiveRamp's contextual advertising partnership with ...

Kim Davis

Plus, who is winning the streaming ...

Kim Davis

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a ...

Kim Davis

Plus why digital journeys aren't just ...

Kim Davis

Plus, the state of brand trust in ...

Kim Davis

Plus, EU may require big tech to pay for news ...

Darrell Alfonso

Industry veteran Jep Castelstein on the future of ...

Kim Davis

Tapad's solution. Plus, the difference between B2C and B2B ...

William Terdoslavich

Small business often means small data, but there are ways to drive value from ...

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