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Recent Marketing Land Articles

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Kim Davis

SAM relies heavily on customer reviews, managed through ...

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Henry Powderly

Plus, how to know when it’s time for a website ...

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Sponsored Content: eCommerce Expo

Join us next week for three days of innovation, connection & customer ...

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William Terdoslavich

Digital marketing agencies weigh in on what to ...

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Kim Davis

Plus, the importance of descriptions for event sessions or ...

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Sponsored Content: Oracle Advertising and CX

Break down traditional information siloes with the right suite of ...

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Kim Davis

Plus updates to Oracle Subscription ...

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Kim Davis

Plus, HubSpot launches a podcast ...

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Cynthia Ramsaran

Your website is an extension of your product offering and your company’s ...

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Chris Wood

Plus, a wide range of options for SMS ...

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Steve Petersen

Optimizing for MQLs, for example, can have big implications for downstream ...

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Lauren Donovan

Trustworthy training, affordable pricing, live Q&A with search marketing experts... and that's just the ...

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Kim Davis

Plus, exploring the new normal of how marketers manage their ...

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Sponsored Content: Acxiom

Brands need people, and people need brands. Do they need third-party cookies to ...

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Chris Wood

Plus, high expectations for ...

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Cynthia Ramsaran

Join a live webinar and learn the trends and capabilities these systems ...

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Kim Davis

In-person will return, but the virtual genie can't be put back in the ...

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Kim Davis

Plus, submit your session pitch for our fall MarTech ...

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Sponsored Content: Cloudinary

With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even ...

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Chris Wood

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC ...

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Chris Wood

Plus, platforms tackle getting more done in ...

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Kim Davis

Pega is supporting the work of citizen developers, while aiming to solve for the complexity that ...

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Kim Davis

Plus, what consumers want from ...

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Kim Davis

InsideView and DemandMatrix will be integrated into a broad B2B go-to-market ...

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Scott Vaughan

In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing ...

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Lauren Donovan

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training ...

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Kim Davis

Plus, the hazards of credit card ...

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Sponsored Content: CallRail

These success stories prove the ROI of call ...

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Chris Wood

Plus, it won’t be easy to break away from 3rd-party ...

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Digital Marketing Depot

How well do your email campaigns stack up when it comes to attracting new ...

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Pamela Parker

Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ...

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Kim Davis

Plus, what Apple's App Tracking Transparency means for ...

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William Terdoslavich

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ...

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Sponsored Content: Awario

Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your ...

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Lauren Donovan

Super Early Bird rates expire next Saturday, May ...

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Kim Davis

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the ...

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Henry Powderly

But as employers once again allow staff to travel, professionals are also growing fonder of virtual ...

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Kim Davis

Plus, big chains with localized ...

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Chris Wood

Plus, alternative identifier ...

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Kim Davis

CreativeX releases an analysis of over a quarter of a million ads in time for Earth ...

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Chris Wood

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a ...

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William Terdoslavich

In the first part of a two-part story, we look at the importance of visual story-telling in challenging ...

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Kim Davis

Plus, what do event attendees want from your ...

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Sponsored Content: Exults

It’s time to pivot from traditional to social media ...

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Chris Wood

Plus, CTV Octo-fraud...and what happened to centralized brand ...

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Kim Davis

How CleanChoice Energy is using Braze to drive experiences that promote clean energy ...

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Sponsored Content: NetBase Quid

What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and ...

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Stacey Ackerman

It might be time to consider adopting a formal Definition of ...

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Lauren Donovan

Join us online -- June 15-16 -- for the premier training opportunity for elite search ...

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Chris Wood

Plus, the latest on social from The Harris Poll and Sprout ...

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Kim Davis

Plus, Gen Z impatient with bad digital ...

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Cynthia Ramsaran

Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s ...

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Ryan Phelan

If your "reply-to" handling is automated, you might be missing an ...

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William Terdoslavich

People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing ...

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Chris Wood

Plus, HUMAN’s new fraud-busting ...

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Kim Davis

Plus, who is your ideal keynote ...

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Sponsored Content: Oracle Customer Experience

These five areas have changed the world for both B2B and B2C ...

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Chris Wood

Plus, a new platform for virtual ...

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Steve Petersen

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one ...

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Chris Wood

How marketers find the right solutions in disruptive ...

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Kim Davis

Plus, the rise of headless and hybrid ...

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Sponsored Content: Optmyzr

When the ad engines change how automation works, an effective toolset can help advertisers minimize the ...

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Kim Davis

How to manage, enrich and diversity your talent ...

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Lauren Donovan

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ...

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Cynthia Ramsaran

7 use cases that prove why you should care about ...

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Kim Davis

Plus, looking at stumbling blocks for digital ...

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Kim Davis

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes ...

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Chris Wood

Plus, getting to know what streamers are ...

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Cynthia Ramsaran

Create email campaigns with personalized recommendations at the moment it’s opened - not when it’s ...

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Kim Davis

The partnership will give The Trade Desk access to Epsilon consumer ...

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Kim Davis

Plus, is marketing ops redefining ...

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Sponsored Content: Exults

Target your customers and increase your sales with social media ...

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Chris Wood

Plus, social listening and live chat ...

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Sponsored Content: Oracle

B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay ...

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Cynthia Ramsaran

Learn about the solution that serves your business needs: workflow, media usage and future content ...

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Kim Davis

Plus, take the Martech Replacement ...

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Sponsored Content: Pegasystems Inc.

Make your customer’s dream a reality for your ...

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Kim Davis

But the industry is are looking for other ways to reach ...

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Lauren Donovan

Attending SMX has never been easier or more affordable. What are you waiting ...

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Kim Davis

Plus, the state of agency ...

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Chris Wood

Plus, is everybody cool with ...

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Joe Stanganelli

What marketers and data processors need to know about the differences between these ...

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Kim Davis

A lot has changed over the last year, but how has that affected the martech ...

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Kim Davis

Plus, take our Martech Replacement ...

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Kim Davis

Sobering data from a new Sitecore ...

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Kim Davis

Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison ...

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Chris Wood

Plus, is it martech or technology for ...

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Lauren Donovan

After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually ...

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Kim Davis

Plus, streaming is soaring. Will data collaborations rise to the ...

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Kim Davis

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital ...

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Chris Wood

Plus, will Facebook do a Clubhouse ...

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Sponsored Content: ON24

Build a digital experience strategy that puts audience engagement at the heart of your ...

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Kim Davis

Plus, a major adtech ...

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Joe Stanganelli

Shining a light on potential problems for Maryland's digital advertising tax ...

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Kathy Bushman

Plus, further thoughts on the great martech ...

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Sponsored Content: Redpoint

Cut through the confusion of picking a CDP that delivers ...

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Kim Davis

A new product, Total Consumer Insights matches hundreds of signals to first-party data-based ...

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Digital Marketing Depot

Learn what separates high-performing email marketers from the rest of the ...

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Steve Petersen

Asking what is and isn't martech leads to complex ...

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Kim Davis

As buyers build their own journeys, B2B marketers are engaging further down the funnel than ...

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Chris Wood

Plus, picking the right ...

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Cynthia Ramsaran

Know the trends and set yourself up for success for the rest of the ...

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Pamela Parker

Plus, SMX Create Early Bird ...

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Sponsored Content: BlueConic

The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data ...

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Lauren Donovan

Book now to secure your All Access pass for just ...

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Kim Davis

Plus, Martech is ...

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Sponsored Content: Acoustic

When it comes to martech stacks, embracing change is vital for ...

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Kim Davis

Websites remain central to the digital experience. Here's how to approach a ...

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Digital Marketing Depot

How much should you earn — or pay? What does it take to get hired — or attract top candidates? Job Market & Salary Trends, ...

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Kim Davis

Plus, an ecommerce forecast for ...

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Sponsored Content: Lytics

CX will be driving marketing for the foreseeable ...

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Lauren Donovan

This is your chance to learn how content can help you earn more organic traffic, execute more effective PPC campaigns, and generate ...

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Henry Powderly

Plus, Salesforce's ABM tools and Amobee's new identity ...

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Sponsored Content: Pegasystems Inc.

Five critical components of real-time ...

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Stacey Ackerman

How work gets delivered by different agile ...

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Kim Davis

Marketing and sales will now be ablt to target campaigns at accounts, not just individual contacts at ...

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Chris Wood

Plus, AI for performance-driven ...

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Chris Wood

Marketers and customers are locked in a continuum of ongoing ...

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Chris Wood

Plus, ABM isn’t a ...

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Pamela Parker

Plus, CDPA ...

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Sponsored Content: Exults

Strong brand identity, online presence, and key differentiators are the slingshots that take down ...

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Joe Stanganelli

A close look at Virginia's data privacy law reveals potential loopholes and regulatory ...

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Lauren Donovan

Discover actionable tactics to some of your most crucial marketing challenges at MarTech, online this week for ...

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Cynthia Ramsaran

Drive revenue across the customer lifecycle at scale to increase ROI and compete in today’s ...

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Kim Davis

Plus, Stirista acquires ...

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Kathy Bushman

Plus, Bronto ESP gets ...

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Sponsored Content: Exults

When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the ...

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Kim Davis

Are smaller marketing automation providers doomed to ...

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Kim Davis

Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of ...

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Pamela Parker

Plus, local marketing masters and the headless ...

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Sponsored Content: CallRail

Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to ...

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Joe Stanganelli

The legislation will give Virginia consumers certain data privacy rights, but there are some curious ...

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Lauren Donovan

Don’t miss this chance to get up-to-speed on your evolving customer, discover profit-generating marketing technologies, and grow ...

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Chris Wood

Plus, how to spot a Salesforce ...

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Cynthia Ramsaran

Generate revenue from quality leads and maximize your marketing ...

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Cynthia Ramsaran

Generate revenue from quality leads and maximize your marketing ...

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Ryan Phelan

If you're betting big on webinars or podcasts, make sure you can add value ...

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Chris Wood

Plus, Merkle expands its tech ...

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Kathy Bushman

Plus, Google ...

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Kim Davis

Acquisitions of Boxever and Four51 come two months after a big funding ...

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Lauren Donovan

Join us in two weeks at MarTech, online March 16-17, for actionable tactics to reach your changing ...

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Chris Wood

Plus, another alternative identifier in adtech ...

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Pamela Parker

Plus the impact of devices on search ...

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Lauren Donovan

Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and ...

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Kim Davis

Plus Amazon ads deliver for enterprise ...

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Sponsored Content: Conductor

Conductor’s Unlimited removes all limits on keyword and competitor tracking and keyword ...

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Chris Wood

How the visual discovery platform is rethinking stories and ...

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Meg Ryan

Plus, Virginia’s consumer privacy law and what it means to ...

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Lauren Donovan

Deliver exceptional digital experiences, streamline operations, and drive ...

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Chris Wood

Plus, Yelp expands Waitlist for disrupted ...

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