Recent Campaign Brief Articles

Video of the Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At Sea
by
CB
Watch the video of the inaugural Campaign Brief All-Time Dream Team Legendary Lunch for many of the original creative legends of the ...

Dan Monheit's Big 5 from SXSW 2019
by
Ricki
Dan Monheit, co-founder and strategy director at Hardhat attended SXSW 2019 in Austin, Texas. Here Dan shares his big five from the ...

Sportsbet launches new 'The Least You Can Do' brand campaign via Deloitte Digital and FINCH
by
Ricki
Online bookmaker Sportsbet has launched a major new brand campaign for the start of the 2019 AFL & NRL seasons via Deloitte ...

Simon Kent's SXSW Diary: Day #2
by
Ricki
Simon Kent, creative technologist at M&C Saatchi Sydney is attending SXSW 2019 in Austin, Texas. Here Simon shares his ...

Highly-acclaimed Australian director Liz Murphy signs with Sweetshop for global representation
by
Ricki
Sweetshop has signed highly-acclaimed director Liz Murphy for global representation.Murphy's passion is 'to make stuff that gives ...

Bankwest continues call to be less 'banky' in latest campaign 'Sea of Sadness' via Union
by
Ricki
Bankwest has launched a new instalment of its successful Bank Less brand positioning, with a new campaign going live this week ...

Christy Peacock joins Brisbane independent agency BCM in executive creative director role
by
Ricki
BCM has announced that highly awarded creative leader, Christy Peacock has been appointed to the role of executive creative ...

Hyundai Tucson has your back in the bush in latest national campaign via Innocean Australia
by
Ricki
Putting the Hyundai Tucson through its paces, Hyundai has unveiled its 'Made For It. Even If You're Not' campaign via Innocean ...

Visit Victoria and Destination Gippsland partner on new campaign via Clemenger Melbourne
by
Ricki
Visit Victoria has joined Destination Gippsland in unveiling a new brand for an upcoming marketing campaign via Clemenger BBDO ...

Belinda Eccles and Ty Curtis launch new creative tech agency 'Hyper Theory' located in Brisbane
by
Ricki
Brisbane's premier creative tech agency 'Hyper Theory' has officially landed in Brisbane's marketing and advertising scene and has hit ...

Creative legends from the 70s and 80s attend the inaugural Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At Sea
by
Ricki
The inaugural Campaign Brief All-Time Dream Team Legendary Lunch for many of the original creative legends of the 70s and 80s is ...

The Monkeys leads the Aussie agency pack at finalist stage of the APAC Effie Awards 2019
by
Ricki
131 entries have emerged as finalists and will go on to contend for metals at the 2019 APAC Effie Awards. Australia has scored 22 ...

Q&A with The Royals' Nick Cummins: Why the world needs more agencies + how to start one
by
Ricki
Nick Cummins (left), creative partner at The Royals believes our industry needs more agencies, and next week at AdFest 2019, he's ...

Sydney production company Mint Films appoints Abby Dorrian to new business manager role
by
Ricki
Sydney production company Mint Films has announced that it has appointed Abby Dorrian as its new business manager. The role is brand ...

Commercial radio industry supports the modernisation of outdated laws
by
Ricki
The commercial radio industry welcomes the bipartisan support by the Senate Legal and Constitutional Affairs Legislation Committee for ...

Avish Gordhan's SXSW Diary: Day #2
by
Ricki
Avish Gordhan, joint-ECD at M&C Saatchi Sydney is attending SXSW 2019 in Austin, Texas. Here Avish shares his experiences ...

Simon Kent's SXSW Diary: #1
by
Ricki
Simon Kent, creative technologist at M&C Saatchi Sydney is attending SXSW 2019 in Austin, Texas. Here Simon shares his ...

Rare returns to Sydney this May 23 - 24 ~ and it's set to give minority talent a major advantage
by
Ricki
Launched in partnership with D&AD in November 2017, the Rare Masterclass is set to return to Sydney, this May 23 and 24. The ...

NB Content director Adam Ciancio shoots new spot for Pearson Academic via Scorch Agency
by
Ricki
NB Content director Adam Ciancio has followed up his memorable "Flying Desk" spot for CareSuper with a campaign for Pearson Academic. ...

Last Man Standing screens at Museum of Modern Art's Doc Fortnight Film Festival 2019 in New York
by
Ricki
Last Man Standing, a film directed by Curious Film's Lucy Knox and W.A.M. Bleakley, screened at New York's Museum of Modern Art this ...

Winc Australia launches new 'Ticks all your boxes' brand campaign via JOY Agency
by
Ricki
Dedicated workplace support company Winc Australia has released a new brand awareness campaign developed by JOY Agency, as it looks to ...

Director Georgi Banks-Davies joins Scoundrel
by
Ricki
Director Georgi Banks-Davies has joined the Scoundrel roster for representation in both Australia and New Zealand.Banks-Davies brings ...

Countdown to Cannes: Jurors announced for Snapchat Young Lions competition for Australia
by
Ricki
Meet the 60 industry experts who will decide the winning teams that will represent Australia in Cannes. The annual Young Lions ...

Formula 1 revs up fans with spectacular 2019 season launch event in Melbourne via Graffiti
by
Ricki
For the first time in its 69-year sporting history, Formula 1 launched the global season with a major public event in Melbourne ...

AAMI and Spotify aim to keep Victorians safe on the road with new campaign via Ogilvy Melbourne
by
Ricki
As Australia's most popular music streaming service, Spotify has fast become the soundtrack of choice for many Australians whilst in ...

YoungShand's SXSW Diary: Day #2
by
Ricki
Duncan Shand, Jesse Kelly and Kat Cox from Auckland agency YoungShand are attending SXSW 2019 in Austin, Texas. Here they're ...

The Giants find their voice in new brand experience platform via Richards Rose
by
Ricki
The Giants and Richards Rose have developed a new brand experience platform in 'Everything's Bigger Up Close'. This brand idea ...

Heckler drives biopic on Sir Jack Brabham Australia's first Formula 1 champion
by
Ricki
The extraordinary racing career of Sir Jack Brabham, Australia's first Formula 1 champion, is being brought to life in a major ...

AWARD School announces 'Class of 2019'
by
Ricki
AWARD School is pleased to welcome its class of 2019, following an overwhelming response to the call for applications and a rigorous ...

TerryWhite Chemmart appoints VMLY&R Brisbane as creative agency following a competitive pitch
by
Ricki
Following a competitive pitch, VMLY&R Brisbane has been appointed creative agency of record for TerryWhite Chemmart, one of ...

Laura Bartal to join Lacuna Agency in partner capacity as agency moves in a new direction
by
Ricki
Lacuna Agency founder Natalie Kean (right) has brought on Laura Bartal (left) as partner to help relaunch the agency into grander ...

Blue Ribbon helps ice cream lovers justify the treat with geo-located ads via PHD Sydney
by
Ricki
Blue Ribbon is planning to make Aussies' dessert dreams come true this year. Partnering with PHD Australia, the iconic Australian ...

Emirates launches 'The Department of Family Travel' campaign via Leo Burnett, Sydney
by
Ricki
As part of its continuing commitment to looking after families onboard, Emirates is launching The Department of Family Travel - its ...

Publicis Group's LA agency Team One appoints Kiwi expat Kirsten Rutherford as ECD on Expedia
by
Ricki
Team One, Publicis Groupe's Los Angeles-based fully integrated media, digital and communications agency for premium brands, has hired ...

Bestads Six of the Best reviewed by Joakim Borgström, executive CD, BBH Singapore
by
Ricki
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or ...

Indie digital marketing agency Sparro wins Aon, Brandenburg Orchestra and The Beauty Chef
by
Ricki
Independent digital marketing agency Sparro has won a handful of new clients in a fast start to 2019. The agency has won the Aon ...

International Women's Day 2019 celebrated by Alt and industry friends at its Darlinghurst studio
by
Ricki
Alt celebrated International Women's Day last Friday with a garden party at its Darlinghurst studio, bringing together the very best ...

NWMPHN says 'after hours care is always there' in new integrated campaign via Icon Agency
by
Ricki
It's late at night and you need a doctor. Where do you go? Sadly, far too many people head straight to the hospital emergency ...

Target reimagines a great Denimland in newly launched fashion campaign via AJF Partnership
by
Ricki
Target has launched a new fashion campaign via AJF Partnership, a GrowthOps business, that celebrates the fabric designed for ...

Avish Gordhan's SXSW Diary: Day #1
by
Ricki
Avish Gordhan, joint-ECD at M&C Saatchi Sydney is attending SXSW 2019 in Austin, Texas. Here Avish shares his experiences straight ...

PHD Sydney promotes Stephanie Douglas-Neal to the role of chief client officer and head of HR
by
Ricki
PHD has announced the promotion of Stephanie Douglas-Neal from executive director and head of HR to chief client officer and head of ...

Spinifex showcases Air Force of tomorrow with 360-degree dome projections at Avalon 2019
by
Ricki
Experiential content agency Spinifex created two immersive activations using ground-breaking large scale 360-degree dome projections ...

M&C Saatchi Sport & Entertainment named as Australian Olympic Committee's agency for 2020
by
Ricki
M&C Saatchi Sport & Entertainment (S&E) has joined the Olympic family as the official creative communications agency for ...

YoungShand's SXSW Diary: Day #1
by
Ricki
Duncan Shand (left), Jesse Kelly (centre) and Kat Cox (right) from Auckland agency YoungShand are attending SXSW 2019 in Austin, ...

Red Agency + Havas PR Collective unveil annual predictions report revealing new trends in 2019
by
Ricki
Communications group, Red Agency and the Havas PR Collective, have today released their annual Red Sky Predictions Report uncovering ...

The&Partnership New York names ex BMF Sydney CD Justin Ruben as executive CD
by
Ricki
The&Partnership has today announced that it has named former BMF Sydney creative director Justin Ruben as executive creative ...

AFL launches fresh version of 'Don't Believe in Never' campaign via Clemenger BBDO Melbourne
by
Ricki
The Australian Football League (AFL) and Clemenger BBDO Melbourne have today unveiled the 2019 Toyota AFL Premiership Season launch ...

Clemenger BBDO, Sydney leads Aussie agency pack at shortlist stage of 40th AWARD Awards
by
Ricki
The finalists for the 40th AWARD Awards have been announced across all categories. Clemenger BBDO Sydney leads the Australian agency ...

Future Lions launches call for entries for global competition for students - deadline Mon, Apr 15
by
Ricki
Future Lions, AKQA's global student competition to unearth the next generation of talent, is now open for entries. An ...

Havas Sport & Entertainment launches new campaign with CGU Insurance for AFLW
by
Ricki
After a competitive process Havas Sports & Entertainment (HSE) has been appointed by general insurer IAG to oversee sponsorship ...

Cannes Lions to honour Jeff Goodby and Rich Silverstein with Lion of St. Mark at 2019 festival
by
Ricki
The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby (right) and Rich Silverstein (left), ...

[yellowtail] appoints Marcel Sydney as global creative agency following a five-way pitch
by
Ricki
Marcel Sydney has been awarded as the global creative agency for [yellow tail] wine. Part of Casella Family Brands, [yellow tail] is ...

New-model consulting firm The Possibility Partnership launches to build boardroom buy-in
by
Ricki
The Possibility Partnership, a new-model consulting firm and holding company, is launching today. The Possibility Partnership promises ...

AVCAL renames to Australian Investment Council and launches new rebrand via Hulsbosch
by
Ricki
The national peak body representing the private equity and venture capital industry, AVCAL - Australian Private Equity and Venture ...

Nick Bayes' Diary of a SXSW virgin #1
by
Ricki
The Brand Agency Perth's MD Nick Bayes is in Austin, Texas for the 2019 edition of the South by South-west (SXSW) conference and ...

AdFest 2019 unveils its biggest ever line-up of global creative, production and digital leaders including McCann Australia CCO Pat Baron
by
Ricki
AdFest has unveiled its biggest ever line-up of creative, production and digital experts in the festival's 22-year history. With over ...

Damon Stapleton: Advertising. If you keep doing that you will go blind
by
Ricki
A blog by Damon Stapleton, chief creative officer of DDB New Zealand"A communicator must be concerned with unchanging man, with his ...

Entries now open for the Australian Commercial Radio Awards in Brisbane - deadline Fri, May 17
by
Ricki
Entries are open today for the 31st annual Australian Commercial Radio Awards (ACRAs) to be held in Brisbane at the Royal ...

Meerkats bend over backwards to make health reforms easier to grasp in new TV spot via VCCP
by
Ricki
Health insurance comparison service Compare the Market has launched the next instalment of its Simplesness series to the nation with ...

Sweetshop promotes Llew Griffiths to EP role in Australia following departure of Loren Bradley
by
Ricki
Sweetshop has promoted Llew Griffiths to executive producer for Australia following the departure of Loren Bradley.Llew joined ...

Westpac continues 'Help' campaign via DDB to support Australians separating from a partner
by
CB
Westpac has launched the latest iteration of its help campaign via DDB Sydney, focusing on an issue many Australians face - separating ...

Aussies continue success run in US with release of Ad Age 2019 A-List Creativity Awards shortlist
by
CB
Australian creatives continue to enjoy huge success in the US with the release of the shortlist of the prestigious Ad Age 2019 A-List ...

Sunsuper encourages Australians to dream with their eyes in new spot via Rumblers and Taxi
by
Ricki
Featuring surfing legend Mick Fanning, the latest campaign for Sunsuper produced by Taxi Film Production via Rumble, is one not to be ...

//Thirteen & Co's Lester Jones' powerful film 'The One' released on Internation Women's Day
by
Ricki
//Thirteen & Co director Lester Jones has launched his new powerful film "The One" onInternational Women's Day.The One is an ...

Zenith shines spotlight on the need to #BalanceForBetter on International Women's Day
by
Ricki
Zenith yesterday welcomed International Women's Day ahead of the official day (March 8), with an inspiring event featuring leaders ...

What if Michael Jordan was female? Melbourne filmmakers launch tribute to '#Jumpwomen' that celebrates female role-models in sports
by
Ricki
A group of independent Melbourne-based filmmakers have launched an online film tribute titled Dear Michelle, that aims to spark ...

Australian Millennial Report returns in 2019 in expanded format - compiled by ex-agency strategists Mark MacSmith + Tom McGillick
by
Ricki
Australia's largest and most comprehensive annual report of young Australians, compiled by ex-agency strategists Mark MacSmith and Tom ...

Interracial emoji love wins after global Tinder campaign via Marcel Sydney and Heckler
by
Ricki
Interracial couples will soon be able to represent their emoji love following a global Tinder campaign created by Marcel Sydney in ...

The annual Campaign Brief Hot List 2019: The top ten agencies that were a cut above the others - and 30 more movers and shakers seen + noted
by
CB
There were several agencies that gave DDB Sydney a run for its money in the final shortlist for Campaign Brief Agency of the Year. ...

Bonds brings all the feels in new campaign via The Arc Factory for its latest intimates collection
by
Ricki
Bonds explore all the feels with the launch of the brand's most innovative intimates' collection. Championing up-front beauty and body ...

Director Rachel McDonald joins Rabbit's roster
by
Ricki
Award winning commercials director Rachel McDonald has joined Rabbit's roster of directors.McDonald's particular strength as a ...

Tip Top highlights the Australian-ness of its Sunblest range in new campaign via Saltmine
by
Ricki
Independent visual communications agency, Saltmine has announce its new campaign for the Tip Top Sunblest bread range. Saltmine is a ...

Download your FREE hi-res PDF of the Campaign Brief Hot+Cold Chart for Sydney+Melbourne, Perth, Adelaide, Brisbane and New Zealand
by
CB
The annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) is a must for all agency CEOs and ECDs plus marketers on the ...

The Monkeys promotes Romanca Jasinski and Penny Brown to replace longstanding head of production Thea Carone who has left the agency
by
Ricki
The Monkeys, a part of Accenture Interactive, is pleased to announce the promotion of Romanca Jasinski (left) to national head of ...

Keep Sydney Open calls on the creative community to join the fight for a thriving Sydney
by
Ricki
With just 16 days until the NSW Election, Keep Sydney Open is calling on the advertising and creative community to show their support ...

Call goats. Win beer: Mountain Goat launches new campaign via The Monkeys, Melbourne
by
Ricki
Australian brewer Mountain Goat has launched GOAT Lager, an uncomplicated, very enjoyable craft beer with an interactive campaign - ...

UM Australia appoints Claire Monteilh to the position of director of people and wellbeing
by
Ricki
UM Australia welcomes experienced change management and people development executive Claire Monteilh as director of people and ...

GroupM celebrates its female talent with launch of new International Women's Day content series
by
Ricki
To mark International Women's Day 2019, GroupM Australia is celebrating women across its business with a content series called IWD: ...

B.B.E joins Holden's agency roster following a competitive pitch for social media account
by
Ricki
Creative agency B.B.E has today announced its partnership with Holden AUNZ, managing the planning and execution of social advertising ...

Lion Dairy & Drinks appoints Hardhat as digital communications agency across multiple brands
by
Ricki
Lion Dairy & Drinks has appointed Hardhat as its digital communications agency across multiple brands including two of its ...

Frank Digital retains City of Sydney's 'What's On' account following a competitive tender process
by
Ricki
Frank Digital has retained the City of Sydney "What's On" account following a competitive tender process.After first being awarded the ...

The Marketing Academy Australia announces 30 execs selected for 2019 Scholarship Programme
by
CB
During an exclusive event hosted by the Commonwealth Bank in Sydney, The Marketing Academy Australia revealed the cohort of marketing ...

The Weekly partners with M&C Saatchi's LIDA to ask: has advertising to women really moved on?
by
CB
Ahead of 2019 International Women's Day, The Australian Women's Weekly reveals the results of a unique new data driven project and ...

New marketing agency THE MODERNISTS founded by two former entertainment executives aims to challenge the fragmented landscape
by
CB
Former Marketing Director of Village Roadshow, Toya Worsley, and former Senior Marketing Manager at NBC Universal, Village Roadshow, ...

Justin Drape and Ron Anderson to curate 'Australia House' at SXSW from March 10 to 15
by
CB
Highlighting the best of Australian innovation, film, music, food and wine, Australia House returns to South By Southwest (SXSW) for a ...

Town Square creative director Brendan Day first Australian to win prestigious scholarship to Berlin School of Creative Leadership
by
CB
Town Square, Melbourne creative director Brendan Day has been awarded a prestigious scholarship to study the Executive MBA program at ...

Reprise snares national creative and digital portfolio for Artline following competitive pitch
by
CB
Reprise, the digitally-led full-service global performance media marketing unit of IPG Mediabrands, has been appointed to the national ...

A New Era Begins for NRL with launch of 2019 NRL Premiership campaign via R/GA Sydney
by
CB
'A New Era Begins' puts the next generation of league talent in the spotlight, highlighting the changing of the guard that ...

LaunchVic asks people to take their career to the next level through new integrated 'Scale Up Your Career' campaign via Cyclone Creative, Melbourne
by
CB
The Victorian government's startup agency, LaunchVic, is inspiring people to take their career to the next level through a new ...

In lead up to IWD Playtime director Suzanne Kim somersaults into new Running Bare campaign
by
CB
In the lead up to International Women's Day, active-wear brand Running Bare has released 'This One's For Me', a bold campaign from ...

Publicis Media unites two networks under Spark Foundry global brand; current chief executive Sue Squillace to head Spark Foundry in Australia
by
CB
Publicis Media today announced the consolidation of two of its global networks - Blue 449 and Spark Foundry - to create one Spark ...

Want to go to s p a c e?
by
CB
From sunset Thursday 23 to sunrise Sunday 26 May 2019,  s p a c e  will be Australia's first festival-like conference to ...

This week's best ad jobs @ TheBestAdJobs.com - the site for employers to connect with job seekers in OZ, NZ, Asia, worldwide - only $50 per listing
by
CB
A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job ...

LBB & Friends are back on the beach for Cannes 2019 - and LBB members from OZ/NZ are invited
by
CB
Little Black Book's Australasian member agencies and production companies: why the LBB & Friends Beach should be your ...

Creative agency Paper Stone Scissors launches Sydney office headed up by Dylan McDonough
by
Ricki
Independent creative agency Paper Stone Scissors (PSS), has opened its doors in Sydney. After strong growth in local and global ...

Bestads Six of the Best reviewed by Vince Osmond + Jade Manning, CDs, DDB Sydney
by
Ricki
Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or ...

Uber Eats serves up Kiwi celebs' favourite feasts in latest campaign via Special Group, Sydney
by
Ricki
What do Rachel Hunter and Dai Henwood have in common? Besides their celebrity status, they have a collective obsession with Uber ...

Cummins&Partners encourages working mothers to share #thewholepicture in new IWD initiative
by
Ricki
Cummins&Partners creative director Sarah McGregor has launched a new initiative in the lead-up to this International Women's Day ...

First Base appoints The Wired Agency as digital agency following an extensive market review
by
Ricki
Ethically produced activewear range, First Base has appointed The Wired Agency [Wired] as its exclusive digital partner following a ...

Partners Life takes Kiwi viewers into the afterlife in latest campaign directed by Derin Seale
by
Ricki
New Zealand life insurer Partners Life has partnered with Assignment to create the brand's new story.Says Philip Andrew, ECD, ...

Principals appoints Moensie Rossier as strategy director + Andy Lewis as digital design director
by
Ricki
Following a period of continued growth, branding and design agency Principals has bolstered its Sydney and Melbourne ranks with the ...

Booking.com launches new 'Live Curious' brand campaign in Australia via adam&eveDDB, London
by
Ricki
Booking.com, one of the world's leading digital travel platforms, has released a new 'Live Curious' advertising campaign in Australia, ...

VMLY&R Brisbane appoints Guilherme Pecego to associate CD role; Mignon van Weeren joins the agency as director of broadcast and content
by
Ricki
In a period of strong business growth, VMLY&R Brisbane has announced the expansion of its creative and content production ...

H&R Block appoints The Works as new agency of record following an extensive pitch process
by
Ricki
Tax accounting business H&R Block has appointed The Works as its creative agency of record following a competitive pitch.The Works ...

Heckler appoints leading designer Luca Ionescu to the role of executive creative director
by
Ricki
Heckler has appointed Luca Ionescu as executive creative director to further drive creative excellence at the design, animation and ...

An Aussie or Kiwi going to Cannes? Get your invite now to the Campaign Brief Welcome Drinks courtesy of Photoplay and Fin Design & Effects
by
CB
As usual there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year. Campaign Brief, with the generous ...

Don't miss Campaign Brief Agency of the Year issue ~ including the annual Hot+Cold Chart ~ print subscribers can also view online NOW
by
CB
Campaign Brief print subscribers will have received their copy of the CB Agency of the Year issue.The issue includes Australian and ...

Inaugural CB All-Time Dream Team Legendary Lunch set for Thursday 14 March in Sydney
by
CB
Campaign Brief has invited many of the original creative legends of the 70s and 80s to be our guests at the inaugural CB All-Time ...

Bauer Media announces finalists for TV WEEK Logie Awards most popular TV commercial
by
Ricki
Bauer Media is proud to announce the finalists in the Most Popular Television Commercial category at the 61st annual TV WEEK Logie ...

1st Group targets over 40s in new campaign to promote EyeHealth1st initiative via Messy Design
by
Ricki
1st Group Limited, the Australian digital health group, has launched a national early intervention campaign called EyeHealth1st via ...

Ben Welsh: Life is a leadership course
by
Ricki
Despite a 30-year career in advertising, DDB chief creative officer Ben Welsh has never had formal leadership training. Instead, he's ...

Peters Drumstick adds SDWM to its creative agency roster following a competitive pitch
by
Ricki
Australia's favourite ice-cream brand Peters has added independent Melbourne creative agency SDWM to its roster of agency partners ...

Zenith appoints Jonny Cordony to Sydney GM after eight months of acting in the role
by
Ricki
Zenith Australia has today announced the appointment of Jonny Cordony as general manager of Zenith Sydney. Cordony, who has been ...

Athena and The Royals remind Australians that mortgages shouldn't be a life sentence
by
Ricki
A game-changing shake-up of the mortgage market has arrived with the launch of Athena - a home loan company on a mission to help ...

Audi Australia launches the all-new Audi Q8 with new campaign via 303 MullenLowe, Sydney
by
Ricki
Audi Australia has launched its new flagship SUV, the all-new Q8, with a locally produced campaign entitled 'Enough said'. Produced by ...

Flow's unique structure drives new business with Zeus, Domaine, McVitie's and Hydralyte
by
Ricki
Hot off the heels of being appointed to handle the $3million McVitie's business, Sydney independent agency, This is Flow, has ...

Youngbloods NSW appoints Traffik's Isabella Rigg + M&C Saatchi's Krystina Batt as co-chairs
by
Ricki
Krystina Batt (right) of M&C Saatchi and Isabella Rigg (left) of Traffik Group, have been appointed as co-chairs of Youngbloods ...

Applications open for 2019 Copy School in Melbourne and Sydney - 20 places available
by
Ricki
Applications have opened for the 2019 Copy Schools in both Melbourne and Sydney, sponsored by NewsMediaWorks, with another world-class ...

72andSunny Sydney promotes brand director Simon Starr to the role of group brand director
by
Ricki
On the back of continued growth across current and new clients, 72andSunny Sydney has promoted Simon Starr to group brand director ...

HIF celebrates 65 years with new promotion and creative campaign via Gatecrasher, Perth
by
Ricki
Insurance brand HIF has launched a new campaign via Perth agency Gatecrasher. The ad focuses on HIF turning 65 this month, with a ...

Call for entries to Campaign Brief's The Work 2019; Free to enter + deadline Friday 22nd March
by
CB
The Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter. The final deadline for entries is Friday 22nd ...

Bulla and Publicis Worldwide reinvent the ice-cream tub to build sandcastles in the sun
by
Ricki
Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream ...

UnLtd Big Clash raises over $135k: Agencies and tech win in Sydney, media owners rule Melbourne
by
Ricki
The fifth annual Big Clash has been the biggest yet with over 70 companies taking part and raising over $135,000 to help children at ...

McCann Sydney and 303 MullenLowe Sydney score Gold at NYF's 2018 Midas Awards
by
Ricki
McCann Sydney and 303 MullenLowe Sydney have both been awarded a Gold Ingot at New York Festivals Midas Awards for the World's Best ...

Schweppes lets out magic of Schweppervescence in new integrated campaign via TBWA\Melbourne
by
Ricki
CB Exclusive - Asahi Lifestyle Beverages has today refreshed the Schweppes master-brand portfolio with Schweppervescence - a campaign ...

19 Crimes launches new campaign with real conviction via J. Walter Thompson, Melbourne
by
Ricki
19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via ...

NZTA launches Belted Survivor Series - Kiwi lads prove near-paralysis, punctured lungs, broken backs and shattered limbs are all worth the pain
by
Ricki
Liam woke up from a coma the day before his daughter was born. If he hadn't been wearing a seatbelt, he wouldn't have woken up at ...

VMLY&R Brisbane ECD Brendan Greaney departs after nine years to launch his new consultancy
by
Ricki
After nine years with the agency, VMLY&R Brisbane has announced that executive creative director, Brendan Greaney is departing the ...

Clemenger BBDO, Sydney appoints Miami Ad School top dog winner Vince Usher as planner
by
Ricki
Two months after achieving the 'Top Dog' award at Miami Ad School's Creative Strategy boot camp, Vince Usher has been appointed as a ...

The Editors Melbourne adds former Final Cut London editor Leila Gaabi to its team
by
Ricki
After just over a year in the Melbourne market, post-production house The Editors are already changing things up, hiring Leila Gaabi ...

Jaguar launches new 'Fit for a Queen' LGBTQI campaign with Queer Screen via Spark44 Sydney
by
Ricki
This year, Jaguar has partnered with Queer Screen to present its 26th Mardi Gras Film Festival. To promote the sponsorship, Jaguar and ...

Unibet Australia launches new 'At Odds' weekly show for serious punters via Present Company
by
Ricki
Unibet Australia has today launched a new weekly web series fronted by three top Australian sports stars via Present Company. TV ...

Marie Claire and Pacific partner with top Aussie agencies for new Stop the Violence campaign
by
Ricki
marie claire and Pacific partner with Australian agencies for Stop the Violence campaignOgilvy, DDB Sydney, McCann Australia, 303 ...

frank Health Insurance's new voice app promises easy answers to hard questions via whiteGREY
by
Ricki
frank Health Insurance has launched Australia's first voice app via whiteGREY, for the Private Health Industry (PHI) category, built ...

Former Huge Europe creative director Andy Thomas joins Re as executive creative director
by
Ricki
Design agency Re, part of the M&C Saatchi Group, has appointed Andy Thomas to the role of executive creative director.The ...

Powerball launches the 'Biggest Party Ever' for creative millennials via The Story Lab and VICE
by
Ricki
The Story Lab and Powerball have partnered with youth media company, VICE, to throw the 'Biggest Party Ever'. The Story Lab's ...

Interbrand launches major rebrand for Daydream Island two years after Cyclone Debbie
by
Ricki
Interbrand has launched a major rebrand for Australia's Daydream Island that includes a new brand identity and premium positioning as ...

St.George encourages home buyers to 'go paperless' in new campaign via Saatchi & Saatchi
by
Ricki
St.George is encouraging home buyers to 'Go Paperless', with an integrated campaign promoting its new online home loan application ...

The annual Campaign Brief Hot List 2019: The top ten agencies that were a cut above the others - and 30 more movers and shakers seen + noted
by
CB
There were several agencies that gave DDB Sydney a run for its money in the final shortlist for Campaign Brief Agency of the Year. ...

"Big, tough, real clients": DDB Sydney crowned Campaign Brief Australian Agency of the Year
by
CB
Crafting fiendishly clever viral campaigns, exploring the limits of legality, frustrating censors, and taking the emotional pulse of ...

For record ninth time Colenso BBDO crowned Campaign Brief New Zealand Agency of the Year
by
CB
Last year's highest ranked Kiwi agency, the only NZ agency to win two Gold Lions at Cannes, Colenso BBDO has helped to make the ...

Ex Cannes Lions Festival of Creativity chairman Terry Savage take consultancy role at Dentsu
by
CB
Terry Savage, the former chairman of the Cannes Lions Festival of creativity, has taken up a consultancy role for Dentsu, working with ...

Ted's Cameras appoints Yoghurt Digital for SEO
by
Ricki
Yoghurt Digital has won Ted's Cameras' SEO account, extending a long-standing working relationship with the camera retailer. The win ...

Red Agency appoints Grey Group Hong Kong's Sarah Trombetta as the new Australian CEO
by
Ricki
Red Agency has today announced the appointment of Sarah Trombetta as its new chief executive officer. Trombetta will lead the ...

Countdown to Cannes: Entries now open for Snapchat Young Lions Competition Australia
by
CB
Entries are now officially open for the 2019 Snapchat Young Lions Competition, which for Australia will cover Media, Digital and ...

Posterscope Australia promotes Emma Hegg to the role of group business director in Melbourne
by
Ricki
Emma Hegg has been promoted to group business director for Posterscope's Melbourne office, following an initiative to reshape its ...

Courtney Act fronts Wella Professionals' 'Own Your Colour' Mardi Gras campaign via Mango
by
Ricki
To celebrate its major partnership with Sydney Gay & Lesbian Mardi Gras, Wella Professionals has partnered with famed drag artist ...

Emotive appoints Optus' Phoebe Cook to the newly created social distribution manager role
by
Ricki
Emotive has today announces the appointment of Phoebe Cook to the newly created role of social distribution manager. Cook has over 15 ...

Suzuki Australia revamps brand positioning with new 'For Fun's Sake' campaign via Deloitte Digital
by
Ricki
Japanese car maker Suzuki has launched a major brand revamp as part of a market re-positioning and wide-ranging transformation in ...

Brandalism announces exclusive partnership with global leader of content marketing Robert Rose
by
Ricki
In a huge win for the Australian marketing industry, Australian content marketing agency Brandalism (AFR Fast 100, 2017) has today ...

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