Mumbrella recent articles

Recent Mumbrella Articles

Anna Macdonald

Memories Group’s FutureMe – a platform where users can write a letter to their future selves – has launched a new campaign via ...

Hardhat launches campaign for FutureMe following appointment

Emma Shepherd

Seven’s Cricket Fourth Test – The Ashes Day Five has topped the latest Total TV Top 20 Programs Consolidated 7 Audience VOZ report ...

Seven’s Cricket Fourth Test - The Ashes Day Five tops Week 3 VOZ report

Anna Macdonald

Majority-owned by News Corp Australia REA Group’s Realestate.com.au has released a new campaign via Brand + Story and ...

Emma Shepherd

WPP has today appointed Rose Herceg as president, Australia and New Zealand. Herceg was previously chief strategy officer of WPP AUNZ, ...

3 Comments

WPP appoints Rose Herceg as president in Australia and New Zealand

Emma Shepherd

Pete Bosilkovski, Vince Lagana and Jeremy De Villiers have joined forces to launch new agency It’s Friday with founding client ...

1 Comment

It’s Friday - Bosilkovski, Lagana and De Villiers launch agency with founding client Domino’s

Emma Shepherd

Nine’s Australian Open men’s finals match won entertainment on Sunday, while also winning all three key advertising demos, and ...

1.6M metro viewers tune in to watch Rafael Nadal and Daniil Medvedev’s Australian Open finals match

Calum Jaspan

As reported in the Sydney Morning Herald this morning, Business Insider Australia is set to close, following the decision from the ...

Business Insider Australia to close in reported 'global strategic decision'

Anna Macdonald

Endeavour Group’s Dan Murphy’s has launched a new brand direction and campaign via independent agency Thinkerbell.The campaign ...

Dan Murphy's mythologises its founder in Thinkerbell campaign

Kalila Welch

Channel 7 Perth’s weeknight 7 News program, Rick Ardon and Susannah Carr have been certified by the Guinness World Records as the ...

Channel 7 Perth anchors achieve Guinness World Record

Andrew Banks

Launched today as part of the Outdoor Media Association’s suite of innovations is an upgrade to the industry’s audience ...

OMA makes it easier for agencies and clients to buy and measure OOH

D&AD has released the full list of judges set to join the awards jury for the 2022 D&AD awards.The announcement:This year’s ...

Anna Macdonald

Toyota Australia has released a new campaign for its LandCruiser 300 created by Publicis’ Saatchi & Saatchi.The ‘This ...

Toyota LandCruiser 300 drives its users home in latest ad

ARN’s iHeart Podcast Network has announced a new original podcast featuring fitness influencer and media personality Sam Wood. The ...

Sam Wood lands new podcast with KIIS on iHeart Podcast Network

Andrew Banks

Landor & Fitch Australia have partnered with nib health funds (nib) to launch a refreshed brand that reflects the health ...

1 Comment

Kalila Welch

Seven has announced veteran Sydney Weekender host, Mike Whitney will leave the show after 27 years, with his final episode airing on ...

Mike Whitney departs Sydney Weekender after 27 years

Kalila Welch

Big Red Group‘s Red Balloon has partnered with Destination NSW for a new campaign to reinvigorate the state’s tourism in the wake ...

Red Balloon partners with Destination NSW to refresh local tourism

Anna Macdonald

We Are Social and Hootsuite have released the Digital 2022 Global Overview report, which examines global data across social media, ...

Facebook and YouTube top potential reach for Australian ads online

Tom Rockliff, Callum Ferguson and Mark Thomas will be the new hosts of Triple M Adelaide’s Dead Set Legends for 2022, airing between ...

Triple M Adelaide announces new Dead Set Legends lineup

Andrew Banks

We had a fantastic response to our first We Ask The CEOs piece last week.In this week’s second part, we’ve added some more CEOs ...

We ask the CEOs: what advice can you offer those in your industry today?

Anna Macdonald

A Facebook advertisement for a mobile gaming app by Betta Games has been removed after it was found to be in breach of Australian ...

Gaming app ad on Facebook taken down for domestic violence

Emma Shepherd

Global ad spend will grow by 9.2% in 2022, overtaking pre-pandemic levels, according to Dentsu’s latest forecasts.The advertising ...

Dentsu predicts 6.1% growth in ad spend for 2022 in Australia

In commemoration of Holocaust Remembrance Day, TikTok has partnered with the World Jewish Congress and UNESCO to combat antisemitism ...

TikTok combats antisemitism with in-app educational resources

Nurofen has collaborated with DEC PR and Momentum Worldwide to launch a new integrated campaign to celebrate their sponsorship of ...

Nurofen celebrates life-saving Careflight heroes with new sponsorship

Emma Shepherd

Australian Survivor: Blood V Water, premieres Monday, 31 January at 7.30pm on Ten And 10 Play On Demand.Ten ViacomCBS national sales ...

Ten execs talk Australian Survivor sponsors and its MAFS match-up

Dr Mumbo can only seriously endorse a reboot of This Is Your Life if the title is changed to This Is Your Life Now.After years of ...

This Is Your Life... and we're sorry about that

Australian men’s publisher Dmarge has announced the appointment of Jo Clark as senior agency sales manager for NSW.The ...

Dmarge appoints Jo Clark to lead Sydney agency sales operation

Shopper will hold a memorial on Wednesday the 2nd of February to pay tribute to CEO Ben Walker.The announcement:Shopper will hold a ...

Shopper to hold memorial to celebrate the life of CEO Ben Walker

SEN 1770 has announced a new breakfast show line-up featuring NRL star Greg ‘Brandy’ Alexander and Andrew Voss for ‘Breakfast ...

SEN 1170 launches Breakfast with Vossy and Brandy

SCA has announced the appointment of Mitch Secrett as innovation product manager. Secrett will work with the digital product team to ...

SCA names Mitch Secrett as new innovation product manager

Lovatts Media has launched a new kid’s magazine – Operation Ouch! – based on the BBC TV show of the same name.The ...

Lovatts Media launches new kids’ magazine, Operation Ouch!

Homepage For You, Taboola’s new AI-powered tool, will allow editors to create homepages personalised to readers’ interests.The ...

Taboola launches AI powered homepage personalisation tool

Snap has announced a new augmented reality shopping lens that will allow uses to virtually browse, try on and shop for products using ...

On the final episode, host Michele O’Neill is on a mission to close out her search to discover the secrets behind some of ...

Special Group’s Tom Martin and Julian Schreiber unpack the importance of execution on Nine’s Roll the Dice on Creativity

Anna Macdonald

26 January is a divisive day in Australia. For some, it is a celebration of national pride. For others, it marks the beginning of ...

Media & marketing employers explain how they approach 26 January

Dr Mumbo hopes Sunrise’s Cash Cow is getting all the counselling she needs after being put out to pasture – albeit for just a few ...

Sun sets on Sunrise's Cash Cow... for now

After two long years of holiday deprivation, the summer break and the opening of Australia’s borders promised a tantalising taste of ...

Why travel brands should continue to advertise through Omicron

Dr Mumbo loves a good ol’ fashioned game of spot the difference, but even he had to squint more than usual at the supposed new look ...

5 Comments

Corporate needs you to find the differences between this M&M's picture and this M&M's picture

Andrew Banks

As the pandemic continues to wreak havoc across the globe, the marketing, advertising and media industries are working hard to ...

We ask the CEOs: what big industry story are you following this year?

In the penultimate episode of this season of Nine’s Roll the Dice on Creativity, Suzana Ristevski, executive group marketing CMO at ...

Stop ‘changing stuff for the sake of changing stuff’: NAB CMO on Nine’s Roll the Dice on Creativity

CHARLOTTE WOODS

There’s a history of Novak Djokovic making the news for his unpleasant off-court (and sometimes on-court) antics. “Djokovic? ...

3 Comments

On the latest episode of Nine’s Roll the Dice on Creativity, Pia Chaudhuri, executive creative director at BMF Australia, reveals ...

BMF’s Pia Chaudhuri questions Australia’s appetite for originality on Nine’s Roll the Dice on Creativity

Emma Shepherd

Nine has released its major partners and sponsors for the 2022 Australian Open broadcast, with Kia, Samsung, Uber Eats, ANZ, Visit ...

Australian Open 2022: Nine names tennis partners and what the coverage will offer brands

Calum Jaspan

The Australian Open kicks off on Monday, beginning one of Nine’s biggest and most prized TV events of the year. To preview the ...

Australian Open 2022: Media buyers look ahead to Nine's grand slam event

PHOEBE NETTO

The story of disgraced former Silicon-valley success story Elizabeth Holmes is a modern-day parable, warning us exactly what can ...

Elizabeth Holmes' story is a warning signal to the PR industry

Dr Mumbo yearns for the day when there is honesty again in news reading.Clive Robertson nailed it in the 90s.In conversation with ABC ...

What newsreaders really think about Novax Djokovic

Dr Mumbo is extremely grateful Maccas is encouraging people to keep their “budgies” under wraps this summer.For nothing screams, ...

McDonald's dips its toe into swimwear with Budgy Smuggler range

DARREN WOOLLEY

Perhaps it is the copywriter experience, but whenever I wonder about the appropriate use of a word, I look it up. And my purpose here ...

Barry O'Brien

The silly season is fast approaching.A federal election is set to take place some time between now and May 21.Add in a six-week ...

2 Comments

2022 will be an election to boost our industry – regardless of who wins

ELLA CAMPBELL

The time for anonymity is over. We must be brave. Australian advertising culture has to change. A report released earlier this month ...

1 Comment

No longer anonymous: the Australian creative industry is a misogynist's playground

Calum Jaspan

In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media ...

Mumbrellacast: 2021 in review, plus Publicis' Michael Rebelo

YVETTE ADAMS

This month, Australian prime minister Scott Morrison proposed new laws calling for stronger accountability from multinational ...

Digital accountability to improve the mental wellbeing of young people won't work

Darren Wells

Cinemas across the country are reopening following the extended run of COVID 2: Electric Boogaloo (interesting premise, but it dragged ...

6 Comments

Adland's expectations are out of step with the reality of cinema

ZANE MCINTYRE

It’s been an incredibly tough couple of years, and finding the space for team members to rest and recharge has been a serious ...

3 Comments

A 4-day work week could help your exhausted, demotivated staff

Anna Macdonald

In Dynamic Duos, Mumbrella will each month ask two members of the same organisation that share a professional and personal ...

Dynamic duos: Sophia Warren and Lena Lepojevic

The shares of Omnicom Group on the New York Stock Exchange have done a curious thing over the weekend, with a sharp decline on Friday ...

Dr Mumbo: Omnicom's shares drop as Omicron variant pops up

After it was reported over the weekend that singer Adele had “walked out” of her exclusive interview with Sunrise’s Matt Doran, ...

Two Dorans: ABC journo asks Twitter to 'go easy on me'

In what must seem like clockwork now, advertisers have been pitching for work for the past 18 months, as lockdowns and the ongoing ...

12 months in, finally ad agencies can learn how to virtually pitch

Hannah Blackiston

Triple J has named a new lineup of presenters taking over in 2020 after it revealed longtime hosts Linda Marigliano, Gen Fricker and ...

Triple J announces new presenter lineup after departure of Linda Marigliano, Gen Fricker and Tom Tilley

Zoe Wilkinson

Automotive brand Jeep has put its creative account out to pitch, Mumbrella can reveal.The account is currently with Cummins & ...

Hannah Blackiston

Despite already getting married at first sight, Cameron Merchant and Jules Robinson welcomed A Current Affair to their ‘real’ ...

617,000 metro viewers tune in to watch MAFS’ Cam and Jules get married on A Current Affair

Zoe Wilkinson

Poem has won the public relations account for shopping platform, Shop Back, taking over from incumbent agency History Will Be Kind, ...

Poem wins PR account for Shop Back and launches reality star-studded TVC

Brittney Rigby

Esther Wilson, Hyland’s general manager of content and creative, is leaving the independent media agency after seven and a half ...

Esther Wilson, Hyland's GM of content and creative, steps down 'in pursuit of a new challenge'

Abigail Dawson

Mumbrella’s Automotive Marketing Summit – Melbourne is set to return on March 17, two days after the Australian Formula 1 Grand ...

Google, Mercedes-Benz Vans and more confirmed as Automotive Marketing Summit - Melbourne returns

Hannah Blackiston

Val Morgan is leading into the new decade with a new positioning – Australia’s Attention Destinations – and a new programmatic ...

Val Morgan announces programmatic platform and new group position for 2020

Vivienne Kelly

Val Morgan has revealed the identity of its digital publishing play. The new platform, The Latch, will launch in 2020 and be aimed at ...

3 Comments

Val Morgan launches The Latch, a publishing platform aimed at 'affluent over 30s'

Hannah Blackiston

Havas Media Group has appointed founding CEO Mike Wilson as its chairman, a newly created role which will see him maintain involvement ...

4 Comments

Havas Media Group names Mike Wilson as chairman and Matt Houltham as CEO

TV analytics company Adgile Media has expanded into markets including the UK, Ireland, Singapore and South Africa. Further expansion ...

Zoe Wilkinson

Clemenger BBDO Sydney, Finch and Facebook have come together to create a documentary about Lena, the woman whose 1972 Playboy image ...

Clemenger BBDO Sydney, Finch and Facebook release documentary about sexism in the tech industry based on 1970s Playboy shot 'Losing Lena'

Zoe Wilkinson

Digital marketing agency, Sparro, has won the account for online fashion retailer, Showpo.Sparro will be managing the retailer’s ...

1 Comment

Showpo appoints Sparro to its digital marketing account

Ooh Media used its Smart Reach data analytics tool to create a bespoke targeted campaign for underwear brand Modibodi.The ...

Ooh Media creates a bespoke targeted campaign for Modibodi

Zoe Wilkinson

Kia Motors is aiming to stand out from the crown with its campaign for the new Sorento Black Edition vehicle, showcasing its sleek ...

Kia Motors showcases the features of the Sorento Black Edition in sleek new ad

News Corp and Harvey Norman have named the winners of the 2019 Shine Awards, an initiative in its third year which celebrates the ...

News Corp and Harvey Norman announce rural and regional women recognised in 2019 Shine Awards

Zoe Wilkinson

Sydney-based digital agency, Elephants Can Dance, has launched its Melbourne operation with new hire Jack Hobbs as digital analytics ...

Digital agency Elephants Can Dance expands to Melbourne with digital analytics and data insights lead Jack Hobbs

ERIN MORRIS

Last week, as bushfires were ravaging the country, brands were sending out Click Frenzy emails featuring flame emojis. As Erin Morris ...

5 Comments

Hold the Click Frenzy flame emojis: Thoughtful marketing is crucial during catastrophes like bushfires

Vegemite has launched ‘Mitey Aussie Care Packages’, which include personalised jars of the iconic spread, that customers can order ...

Vegemite launches 'Mitey Aussie Care Packages' to send to overseas friends and family at Christmas time

Omnicom agencies, Clemenger Group, DDB, TBWA, PHD and OMD, have come together to launch a local chapter of the holding group’s Open ...

Omnicom agencies come together to launch a local chapter of Open Pride

Zoe Wilkinson

An Australian reindeer named Dunder – short for ‘Down Under’ – guides Santa through some trouble on Christmas Eve in ...

Aussie reindeer Dunder guides Santa to Stockland in a time of crisis in Christmas campaign

Hannah Blackiston

In 2020 SBS will fill its slate with original, impactful and inclusive content that it can do, promised the broadcaster at its ...

3 Comments

Immigration, identity, homelessness, addiction and domestic violence on the slate for SBS in 2020

Zoe Wilkinson

DDB Sydney has hired Renata Barbosa as head of integrated content, in a move to strengthen the agency’s production team.Barbosa will ...

DDB Sydney hires new head of integrated content, Renata Barbosa

Vivienne Kelly

Southern Cross Austereo (SCA) has promoted Nikki Clarkson from head of marketing and communications to chief marketing and ...

3 Comments

SCA promotes Nikki Clarkson to CMO, and seeks chief content officer

Zoe Wilkinson

Communications agency History Will Be Kind (HWBK) has won the PR account for Seven Miles Coffee Roasters.The agency’s partnership ...

History Will Be Kind wins PR account for Seven Miles Coffee Roasters

Hannah Blackiston

551,000 metro viewers tuned in to watch Annabel Crabb and Waleed Aly take Kitty Flanagan, Benjamin Law, Anne Edmonds, Craig Reucassel, ...

551,000 metro viewers tune in for Australia Talks

DR NATALYA SALDANHA

While elite YouTubers earned up to US$22m in 2018, most influencers will be lucky to earn as much as someone working at a fast-food ...

3 Comments

An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns

Brittney Rigby

Seven West Media’s content creation arm, Seven Studios, has extended its content deal with Facebook to include new original formats ...

Seven expands deal with Facebook to include new Facebook Watch shows

Zoe Wilkinson

Lotterywest has given its Tuesday Oz Lotto advertising a new look, shining a light on the different ways Australians celebrate their ...

Lotterywest highlights how Australians celebrate with new-look Oz Lotto ads

Zoe Wilkinson

Optus has continued its ‘5G explained by 5Gs’ campaign, which launched two weeks ago, this time introducing five game characters ...

10 Comments

Optus follows up its '5G explained by 5Gs' with five video game characters explaining bandwidth

MICHELLE GRATTAN

Paul Keating has slammed local media for its reporting on China in a speech this week. Michelle Grattan recaps Keating's comments ...

2 Comments

Paul Keating attacks media for 'pious belchings' over China

Hannah Blackiston

Hamish and Andy, who took the top spot in the inaugural Australian Podcast Ranker, announced by Commercial Radio Australia (CRA) at ...

3 Comments

AFL Trade Radio knocks Hamish and Andy off the top of the monthly podcast ranker

TONY JAQUES

CEO behaviour, including #MeToo related revelations, is impacting brands' reputations, and their bottom lines. Tony Jaques ...

4 Comments

Hannah Blackiston

After being ousted last month in preparation for the Nine takeover of Macquarie Media, 3AW operations manager Stephen Beers is back, ...

1 Comment

Zoe Wilkinson

Ausgrid has hired Karthik Venkataraman as head of customer experience and operations and Dani McComber as corporate communications ...

Ausgrid appoints head of CX and corporate comms lead

Hannah Blackiston

Rolling Stone Australia is set to return to shelves, under a licensing agreement with Rolling Stone parent company Penske Media ...

Rolling Stone Australia to relaunch with The Brag Media

Zoe Wilkinson

Content marketing agency Enthral has hired Nat Burcul as PR account director.The agency, which was founded in 2013, added public ...

Enthral hires Nat Burcul as PR account director and Jodie Fisher as producer

Hannah Blackiston

Ford v Ferrari, the American drama film showing the battle by Henry Ford II and Lee Iacocca to build the Ford GT40 and finally defeat ...

1 Comment

Ford v Ferrari shoots to the top of the Australian box office, trumping Charlie’s Angels reboot

Zoe Wilkinson

PR agency, Hotwire, has hired Caroline La Rose and Krissie Vitasa as program directors.Together, the pair will be growing Hotwire’s ...

Hotwire hires program directors Caroline La Rose and Krissie Vitasa to lead its evolving tech business unit

Zoe Wilkinson

Public relations agency Liquid Ideas has hired Laura Pietrantonio as client services director.Pietrantonio joins after two years at ...

PR agency Liquid Ideas hires client services director Laura Pietrantonio and announces a list of new clients

Zoe Wilkinson

Swisse has launched its latest range of vitamins for kids, tapping into the sense of adventure children feel when exploring their ...

Swisse taps into the adventurous nature of children to launch kids range of vitamins

Zoe Wilkinson

Sydney-based digital design and innovation agency, Dijgtal, has announced its expansion into Vancouver, Canada in 2020.The new office ...

2 Comments

Dijgtal announces Canadian expansion, led by News Corp Australia alumni Adam Natiq

Zoe Wilkinson

General Pants is challenging the ‘what’s wrong with this generation’ debate with its brand position Led By None, which ...

6 Comments

General Pants celebrates individuality and non-conformity with 'Led by None' platform

Hannah Blackiston

BBC Studios is building its APAC team with the appointment of two general managers for the region.Fiona Lang will take on the role of ...

BBC Studios appoints two APAC general managers

Hannah Blackiston

Ten Daily has announced Belle Stewart as the commercial lead for news and lifestyle site Ten Daily, following the appointment of James ...

Belle Stewart joins Ten Daily as commercial lead

Hannah Blackiston

Perth radio veteran ‘Captain’ Paul Shepherd has announced his retirement from radio this morning, following his cancer diagnosis ...

‘Captain’ Paul Shepherd announces retirement from Perth’s Mix 94.5

Australian Radio Network’s Elf Radio is back for its tenth year, this time with a new partnership with Amazon Alexa.The ...

The ACE radio network has welcomed Sean Cullen to its breakfast show The Morning Rush for 2020.The announcement:Sean Cullen steps into ...

ACE names Sean Cullen as breakfast presenter

For six weeks in 2020, images of works from more than 40 Australian women artists will be displayed across more than 1300 digital ...

Ooh Media partners with the National Gallery of Australia on outdoor art event

Independent video content ratings system OpenSlate has named Poppy Hill as managing director of APAC.The announcement:OpenSlate ...

OpenSlate names Poppy Hill as managing director APAC

GQ Australia has partnered with Audi for its 2019 GQ Men of the Year Awards, with the automotive brand signing on as presenting ...

Audi named presenting partner for GQ Australia’s Men of the Year Awards

ABC has released Elevate RAP 2019-22, its new reconciliation action plan which seeks to raise the voices of Aboriginal and Torres ...

ABC unveils new reconciliation action plan

1116 SEN has renewed the contract of Gerard Whateley, its chief sports caller, for another three years, seeing him contracted to the ...

Gerard Whateley renews contract with SEN

Hannah Blackiston

Hamish Blake and Andy Lee are back, this time with their ‘Perfect Holiday’, and it appears audiences are still keen on the duo ...

Hamish and Andy’s Perfect Holiday premieres to 881,000 metro viewers

Zoe Wilkinson

A revamped version of Christmas carol ‘Joy to the World’ declares givers ‘give me something good’ this festive season, as ...

ING champions sustainable gift giving this Christmas with 'give me something good' Dreamstarter campaign

Zoe Wilkinson

Managing director of M&C Saatchi’s customer experience agency LIDA, Victoria Curro, has joined R/GA as managing director of its ...

R/GA appoints LIDA's Victoria Curro as Sydney MD

Abigail Dawson

Mumbrella neXt – a conference dedicated to the development, growth and investment in the next stars of the media and marketing ...

Learn how to create a mental wellbeing plan and recharge your batteries in 30 minutes at Mumbrella neXt

Hannah Blackiston

Australian-owned streaming service Stan is launching four new and returning original productions for summer, creating its biggest ...

2 Comments

Stan launches four original productions with ‘biggest ever summer lineup’

Brittney Rigby

Triple J’s Tom Tilley will depart as host of youth and current affairs program Hack at the end of the year, after eight years at the ...

Triple J's Tom Tilley to step down from Hack hosting role after eight years

Hannah Blackiston

Tomorrow’s launch of Disney+ will be ‘terrific for everyone’ in the market, according to Stan CEO Mike Sneesby, and isn’t ...

11 Comments

Stan CEO Mike Sneesby says Disney+ launch is ‘going to be terrific for everyone’

Hannah Blackiston

Tony Jones, the sports presenter for Nine’s struggling morning program Today, has signed off for the last time, by telling viewers ...

17 Comments

Tony Jones farewells Today after he ‘got the arse’

Hannah Blackiston

Nine has furthered its lead over Seven for the 2019 total people TV ratings win by adding another week to its tally, sneaking ahead of ...

The Block helps Nine narrowly win the week, edging ahead of Seven by 0.1%.

Hannah Blackiston

Sonia Kruger has said farewell to Nine with her final episode of Today Extra on Friday bringing in 99,000 metro viewers. Seven’s ...

99,000 metro viewers tune in for Sonia Kruger’s final Today Extra

Hannah Blackiston

Chris Smith’s next media role has been revealed, as he’s announced as part of Sky News’ 2020 lineup, hosting two regular ...

9 Comments

Former 2GB broadcaster Chris Smith joins Sky News as part of 2020 lineup

Brittney Rigby

WPP has settled the court case brought against it by former executive Carmel Williamson, who alleged that a “boys club” culture ...

8 Comments

WPP settles Carmel Williamson court case, says it has a 'deep commitment to diversity' following 'boys club' allegations

Brittney Rigby

Dentsu has reported a decline of 12.3% in quarter three of FY2019 and 9.7% in the first nine months of FY2019 for the Australia and ...

5 Comments

Dentsu announces new structure as a 'pure holding group', says there are 'no green shoots of recovery' in local market

Zoe Wilkinson

Brand: AldiCampaign: The Miracle HamAgency: BMFThe verdict: A strong insightEmily Taylor, chief strategy officer at Leo Burnett, ...

3 Comments

Campaign Review: The verdict on Philausophy, Aldi's miracle ham, Optus explaining 5G and the Heart Foundation's latest killer

Zoe Wilkinson

The City of Perth has aimed to capture the energy of the city over summer to highlight the variety of events, shopping and dining ...

The City of Perth shows it has everything you want for Christmas in first campaign from 303 Mullen Lowe

Brittney Rigby

Vogue Australia has launched a redesigned website across both desktop and mobile, which aims to bring the luxury and elegance of the ...

Vogue Australia redesigns website to bring digital luxury to readers and advertisers

Hannah Blackiston

Angie Kent’s final moments as The Bachelorette cracked 1m metro viewers on Thursday night, improving on 2018’s season, but unable ...

VIOLET ROUMELIOTIS

With more than half of opinion pieces discussing race negatively portraying racial minorities, it's more important than ever to ...

3 Comments

We need diverse newsrooms, and ones that report ethically on race

Zoe Wilkinson

V Energy’s new brand platform explores the ‘guarana-powered liquid motivation’ that helps millennials and Gen Zs escape the ...

3 Comments

V promises to save millennials from 'The Procrastination Place'

WLM Financial has rebranded to better reflect its brand strategy of ‘Wealth Oneness’.The announcement: High tech meets customer ...

MICHAEL WARD & FIONA R MARTIN

The ABC has announced it will not provide live radio coverage of the Olympics for the first time in 67 years for budgetary reasons, ...

4 Comments

Nation-building to ‘national shame’: the ABC’s complex role as sports broadcaster

Brittney Rigby

It’s almost the end of the year, and that means (more) Christmas ads, GfK’s seventh radio ratings survey of the year, and Nine’s ...

2 Comments

Mumbrellacast: The ABC's rough week, emotional Christmas ads, and Christian O'Connell's rise to the top

Hannah Blackiston

After much speculation and rumour, Today Extra and The Voice host Sonia Kruger has confirmed she is leaving Nine, with tomorrow her ...

1 Comment

Sonia Kruger confirms departure from Nine

Zoe Wilkinson

LG Electronics has named PHD as its global media agency of record, which will see the Omnicom Media Group-owned network manage the ...

2 Comments

PHD wins global media account for LG Electronics

Hannah Blackiston

Ten’s 2019 season of The Bachelorette is drawing to a close, with former Gogglebox Australia star Angie Kent choosing her final two ...

829,000 metro viewers tune in for the penultimate episode of The Bachelorette

Rachel Way is talking through the worst moment of her career, when a poorly planned decision cost her employer $10m. “It was a very ...

How your competitors’ secrets are often hiding in plain sight

Damian Francis

Mumbrella360, Australia’s largest and only audited media and marketing conference, returns in 2020 with two global industry leaders ...

Mumbrella360 launches for 2020 with Grey Group global leader and Meatless Farm Co’s CMO, plus session submissions now open

Zoe Wilkinson

The Guardian Australia has expanded its reporting to New Zealand, in a move that international news editor, Bonnie Malkin, described ...

2 Comments

The Guardian Australia announces its New Zealand coverage and lifestyle offering led by Alyx Gorman

Hannah Blackiston

Val Morgan Digital is continuing to grow its team ahead of launch with the introduction of Amanda Bardas as executive editor.Bardas ...

1 Comment

Val Morgan Digital appoints Amanda Bardas as executive editor

RICHARD RALPHSMITH

Recently, Nike pulled an NBA team's merchandise from its China stores after its general manager tweeted in support of Hong Kong ...

5 Comments

Nike's Houston Rockets 'purpose washing' reveals its true stance: Believe in something, unless it means sacrificing something

Zoe Wilkinson

CHE Proximity has launched new brand positioning for financial services provider, Latitude, that taps into the insight that consumers ...

13 Comments

Zoe Wilkinson

As a member of the Brands 2 Life Global Network, PR agency Blackie McDonald has offered its services on a pro bono basis to ...

PR agency Blackie McDonald and the Brands 2 Life Global Network begin working pro-bono with Tree-Nation

Hannah Blackiston

Health and wellbeing network Tonic Health Media has partnered with Healthline Media, a growing global health publisher, to build its ...

Tonic Health Media partners with Healthline Media

Zoe Wilkinson

Bastion Collective’s PR agency, Bastion Effect, has hired Shirley Tat as group business director and promoted Roxanne Millar to ...

5 Comments

Bastion Effect hires Shirley Tat as group business director and promotes Roxanne Millar to national general manager

St John WA has appointed Bonfire as its search marketing partner.The announcement: St John WA strengthens online position with Bonfire ...

Bonfire wins the search marketing account for St John WA

Technology company Unbnd has launched Missing in Action, a ‘mixed reality’ app where NBA fans can pay $6.95 per month to watch ...

Tech company Unbnd launches immersive NBA streaming mobile app

Zoe Wilkinson

Save the Children has used a simple game of Duck, Duck, Goose to show that, for a child that has been abused, anything can become ...

A game of Duck, Duck, Goose takes a dark turn in Save the Children campaign

Zoe Wilkinson

Independent customer experience agency, Six Black Pens, has hired Joe Mayock as head of creative.Mayock joins after spending almost ...

Six Black Pens appoints Joe Mayock as head of creative

Zoe Wilkinson

Fleishman Hillard has been appointed as Australian PR agency of record for Vivid Sydney 2020.The agency will take over from incumbent ...

Fleishman Hillard wins the PR account for Vivid Sydney 2020

Zoe Wilkinson

Energy Safe Victoria has launched a public safety campaign bearing the new acronym DDIY – don’t do it yourself – as it tries to ...

Energy Safe Victoria targets the DIY man with 'Don't do it yourself' campaign

Brittney Rigby

Consulting company Accenture will take an axe to its Australian executive team, making up to 70 managing directors redundant.The ...

17 Comments

Accenture to undergo round of redundancies, with up to 70 underperforming MDs on the chopping block

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